Berliner Currywurst
Inspired by Berlin’s iconic currywurst and the Bundesliga, this project brings a slice of Berlin to the heart of Warsaw. Its logo, a bear with a fork, nods to the 1875 Berlin coat of arms, while a system of symbols draws from vintage football club emblems. The brand mascot, "Mr. Sausage," adds character.
The design embraces a chaotic, stadium-like 1990s aesthetic, using bold symbols and a color palette reflecting currywurst with red sausage, curry sauce, and yellow fries. Typography features the German DIN 2014 and Mercato, evoking handwritten bar menus.
